Business Management - Marketing/Sales

I love that question. With every sales seminar I give, it is raised at some point or another. Ofttimes, in fact, I will fly in to give a two- or three-hour gig and have no slides or PowerPoint file, just a pad of paper, a pen and those five words.

Was the “Customer Nurture Program” enough? How did FEI create an “Endless Feedback Loop” to keep its customers happy?

Facebook celebrated its 6th birthday this year and with over 400 million users, but Digg.com has the best approval rating out of all social media sites. Itʼs vital that you know where your customers and prospects are spending their time online so you can show up there too.

In an effort to try and explain a recent merger of Contex and VIDAR, the company is stumbling all over itself.

Marketing for the new decade will be greatly influenced by what type of thinking is driving your marketing.

The new product innovation—named “PlantBottle™”—is fully recyclable and has a lower reliance on a non-renewable resource.

Today, there are WAY fewer printing industry trade shows because of the high cost and marginal ROI benefits of exhibiting and attending.

This blog entry has been deleted and rewritten three times, because the situation goes from dumb to dumber to dumber-er.

Are there ways you could help your clients save money? Is there some creative solution that solves a problem? If so, follow it.

Trust, Credibility and Rapport. Print buyers don’t care if you use the best technology, have the best location, or hang out with movie stars. You won’t survive if your foundation is weak.