Business Management - Marketing/Sales

Grab your boots & shine your spurs, the invitation starts out. It’s another celebration at Allegra Louisville-East. Denise Spalding, Jennifer Eberle and their staff are celebrating their 21st birthday of being in business for themselves.

Voicemail can be used as a unique sales opportunity and as a branding tool to promote a product or service. This week, Bill Farquharson and Kelly Mallozzi share a few tips when leaving a voicemail.

At the beginning of any conversation, if you set out your agenda the other party is forced to follow it. That means you are in control of what is happening. And you control when things happen.

Sometimes, we just don’t use the brains that God gave us. Or as I like to put it, I didn’t THINK IT THROUGH. I am guilty of this a lot. So here are some other ways that your lack of common sense; your inability to think it through could hurt you.

What's the last thing you should do before you leave the office? Follow the advice given to NAPL's Bill Farquharson from 31 years ago and leave with a good feeling.

My objective in this week's post is to make you determine your “why” of what you are doing each day in your sales activities. Are you doing things in a unique manner that helps position you as an expert in what you do?

Many traditional finishing systems manufacturers are now making systems that cross over into the digital space and its applications. But you need to get familiar with the key players in that space and familiarize them with your technology. I'm not saying that this is easy. But it's vital if you want to stay in the finishing industry.

This week, Bill Farquharson and Kelly Mallozzi discuss the perfect holiday gifts to send clients that are under $25. What are they? Find out here...

When your client is anticipating excellent results from working with you, don’t wait for the results to create a case study. Instead, get a head start by creating a baseline study that details anticipated results. Be sure to build benchmarks into your anticipated results, and check in with your client to see how closely actual results match anticipated.

This week's piece, by designer Claudia Neri of Teikna Design, is a clever interactive business card that shows off some of the projects that the firm has produced. Now, what a wonderful way to entice clients and entertain them!