Business Management - Marketing/Sales

Generation Y is completely comfortable analyzing your products and services and breaking them down into sound bites, product features, business briefs, and creating a deep product comparison with little effort. As a result, they are not influenced by hollow marketing efforts designed to create leadership positioning when the facts do not support a company’s claims.

To be an effective salesperson, you must possess the ability to be tactful when things don’t go your way. If you exhibit grace under pressure, your customers and prospects will remember this and be more inclined to send work your way in the future.

This week, Bill Farquharson and Kelly Mallozzi discuss the importance of time mangement, planning, and establishing short-, medium- and long-term goals.

If you sound like everyone else, you lack great content. People can duplicate your ideas, but they can’t replicate your DNA. So, what do you bring to your stakeholders–online and offline—that is great content?

This 2013 Typography calendar, from Studio Hinrichs, features some very unique type faces, that are sure to please the typography lover in us all.

Salespeople come in all shapes and sizes and have a multitude of styles. Give them a beer, Cracker Jack, or cotton candy to sell, put them at U.S. Cellular Field in Chicago, and you have the makings of an entertaining night of sales. Read all about it in this week's blog from Bill Farquharson.

If your company is going to survive and prosper in this new world, then you may need to transform it into an app. Why? Apps are constantly being used and used again, and sometimes again and again, revised, changed, updated, rated, praised and condemned.

If you have been looking for the secret sauce, the silver bullet, or the shortcut to a successful launch, just remember they don’t exist. What does exist are powerful best practices applied to your specific situation that are learned over time. Here are a few that really make a difference.

To be an effective salesperson, you must possess the ability to think on your feet and adjust your sales pitch immediately based on what your prospect tells you.

The next time you utter these words, be it regarding your sales or those of a sales rep, remember to ask the four questions contained in this week's Short Attention Span Webinar.