Can You Ballpark a Price?
It is hard to imagine a more dangerous question coming from the client. They tell you that they won’t hold you to it but any number that comes out of your mouth goes into their memory banks.
And stays there.
The question is dangerous because it sets expectations. Answer too high and you might scare the client off. Answer too low and you will find it difficult to go up from there. Answering honestly is probably impossible even if you wanted to.
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- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
