Business Management - Marketing/Sales
April 1, 2015
The advanced art of listening more and talking less helps sales reps hear and understand the prospect’s needs, allowing them to calmly start setting buying hooks. Print salespeople that do this well establish themselves as consultants who just might be able to craft a solution perfectly tailored to the unique needs of their prospect’s organization.
March 31, 2015 at 9:23 am
Back in the day, a framed sign hung in the lobby of a book printer in Baltimore. It’s words embodied the thinking of a different era. In this week’s blog by Bill Farquharson, a message from the past is renewed and a sales lesson worth repeating gets repeated.
March 30, 2015 at 11:56 am
Print service providers are redefining their businesses by adding value with new print-related services and digital media options.
March 30, 2015 at 11:29 am
As a client of Government Print Management, one Washington, DC-area printer added over $139K to its revenue stream from GPO projects.
March 30, 2015 at 11:12 am
After five years in business, 4over has decided to sunset the RedTagPrints.com project and accompanying Website.
March 30, 2015 at 11:03 am
A company president shares some interesting hints to help you improve your appointment-setting skills.
March 27, 2015 at 9:36 am
When it comes to customer communication, your choice of words is critical.
March 27, 2015
The reality is that you are only as good as the last job you shipped in. You need to continually prove yourself to your client. Back at the plant, your CSR is yearning for some recognition. The production team would like to see some humility. And the boss wants to remind you that part of your job is to generate new business.
March 27, 2015
Say goodbye to the "one-and-done" news or press release. Say hello to the news item that gets tailored to different uses. It then gets shared across multiple channels, where it can do your company much more good.
March 26, 2015 at 10:11 am
Before becoming a fulfillment provider, think about how it will affect your business. As with any business decision, it makes sense to put all parts of the problem to scrutiny before jumping into a new situation. If becoming a fulfillment provider can help your company, then the math will often show the numbers right away.
