Business Management - Marketing/Sales

The following are five things that I see all the time when I receive sales pitches from print companies. Every single one of these actively puts me off. And I know they put off other buyers too.

Phase 3 Marketing & Communications is expanding its strategic and creative marketing with the acquisition of Brand Fever.

As many of you know, I moved with my family from the friendly, beloved Midwest to the exciting, beautiful, close-to-the-ocean East. And I’m not gonna lie: it’s been harder than I thought it was going to be. That got me thinking about thinking on the bright side. Because new is exciting. New is shiny, challenging, and can help you see what you’re made of.

Advertising media, interactive displays, product labeling and packaging, security—all are perfect playgrounds for NFC technology. Yes, some of the marketing applications are similar to QR codes, but without the ugly square that has been driving design-minded folks crazy for years.

"A sales rep and his boss walk into a sales call and the boss turns and says..." sounds like the start of a bad joke. And it can be unless the sales rep put some thought and direction into what is about to happen. Find out more in this week’s blog by Bill Farquharson.

How loyal are your customers? Rate your answer on a scale of one to 10. Here is a challenging thought: The higher your response, the more at risk you are. Care to know why? The answer lies in this week’s sales tip by Bill Farquharson.

Strategy has become an often-used word that is applied to many circumstances and areas of business. There are strategies for sales, technology, marketing, HR, and the list goes on and on. As a strategist I actually welcome this, however, it seems that its constant use has somewhat changed its meaning over the years.

Congratulations! You nailed down a coveted appointment. In addition to going back to your research (as outlined in previous SASW’s), you also have to decide what goodies and tools and supplies to bring in order to help with the sales call. What should make the cut? That’s the subject of this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

When you make the decision to undertake the transformation to a marketing services provider, you are not alone. There are companies and resources available to help make the transition as seamless and pain-free as possible. You don’t have to know everything about everything. You personally don’t have to be on top of the latest and greatest technology. That’s what you leave to your support team. Here are eight steps to help you move forward towards a successful transformation.

This week PaperSpecsGallery.com presents the Zoo Ball Invitation that was designed for the 2014 Fort Worth Zoo Ball. The invitation is a glory of intricate, laser diecut shapes on the shimmering surface of Curious Metallics Ice Gold Cover. A stepped, five-panel card unwinds in an illusion of depth and reflection. One side of the shimmering paper is printed in red, which gives an interesting alternating color effect, thanks to the accordion folding style.