Business Management - Marketing/Sales

How going paperless cost me a few hundred bucks, and opting out of e-statements reignited my respect for print.

Today’s mobile devices come in all shapes and sizes. It is imperative that your Website optimize the viewing experience no matter which type of device your prospective customers use.

This week PaperSpecsGallery.com presents Cult Partners’ year-end promotion, which is so appropriate for its client base. But really, who wouldn’t love 90-proof, white rum made by an artisan distillery and presented in this beautifully labeled bottle? You can see their inspirations—snowdrifts, mid-century design, abstract type, and holiday nostalgia—in every design choice Cult Partners made for this label.

She taught you lessons as a child that translate perfectly to sales. You were taught manners, proper behavior, and responsibility. She was your first sales manager and given that her big day is coming up on Sunday, Bill Farquharson’s is all about Mom.

The 2015 PODi Best Practices Awards recognize outstanding examples of direct marketing campaigns and collateral management solutions.

One (of many) common denominators found among the successful people, regardless of their chosen profession, is that they are life-long learners. They read, listen to tapes, and constantly "get fed." The good news is that not every book you read needs to be about sales. There are lots of books that will help your life AND help your sales and Bill Farquharson lists a half dozen in this week’s sales tip.

You think it’s price, don’t you? You think the reason why that client walked out on you was that they went out bidding and you lost after years of patronage to your company. How could they, right? Well, in this week’s Short Attention Span Webinar, Bill and Kelly give you three of the top six reasons why we lose customers (and NONE of them are because of price!!!)

Last week, Google announced a seismic change to their search algorithm. Effective immediately, Google now counts the mobile-friendliness, or "responsiveness," of your site when determining where you fall in their search results. If your site isn’t mobile-friendly and your competitors’ are, you might unpleasantly find your company’s name further down the Google search list than before.

I was speaking to a client recently. This printing company has an excellent reputation in selling more complex print solutions. However, they don’t sell multi-channel solutions. I was intrigued and asked why. This was their response...

This week, I am sharing a few things that you can try to on-board the new reps and get them comfortable with all that you now have to offer.