Workflows that Work

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at You can discover his books at

I recently interviewed a commercial printer with over 70 active online portals servicing tens of thousands of end users, delivering hundreds of jobs per day, and driving 65% of their digital business. Brian Losch, VP of sales, shared some of what they learned on the way.

Lots of companies are looking for new applications, new revenue streams, and new ways to differentiate themselves. Romax Marketing out of London, believes that it is on to one. I recently interviewed Wes Dowding, operations and technology director, about where Romax stands, and where it is going.

Change and competition drive opportunities and everyone knows how much the healthcare and health insurance markets are changing. They are going through period of consumerization and becoming more retail/consumer-focused like other industries. Many large and small print and marketing services providers see this and are approaching the industry with a variety of solutions, yet they often fail. Here are five reasons why.

Lots of companies are willing to tweak a process step or two to streamline their production workflows a bit; but who is willing to rip out existing equipment and processes and suspend business for three months to fundamentally change how they do business? Barksdale Portraits balanced the potential of leapfrogging ahead of the competition by three years to the risk of losing the company within a year and made the right call.

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