Calvin and Hobbes live in an imaginary world, yet they see life with clarity. Bill shares how they perfectly defined sales in one line.
The Sales Challenge
Bill Farquharson recounts how a coach marketed her digital business at an event, but it was a paper choice that made a huge impact.
LinkedIn posts can help build a brand and get the phone ringing. So how do you get people to read them? Here’s a quick lesson.
Bill Farquharson is all for Google reviews — when asked once. But to ask repeatedly, well, here is what he has to say about it.
There are two levels of ideal customer: lower case “i” and capital “I.” Here is why you should always be seeking the latter.
When it comes to communicating delivery details with a customer, don’t make the mistakes Bill Farquharson’s dentist made.
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