Whose Best Interest Is It, Anyway?
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Picture telling a client that the run of 5,000 books can only be printed on Tuesday, because that's the day you print short-run materials. Or that you'll only print and mail materials west of the Mississippi. Try telling a client you won't perform both saddlestitching and perfect binding for a job, that it has to be one or the other because, well, that's your policy.
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- ERIK CAGLE
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