Whose Best Interest Is It, Anyway?
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One question that every business which hangs its shingle ought to ask itself is: "Whose interests are we serving?" Given the increased level of competition, that answer should be obvious.
You are the anchor leg in a business relay team, a segment that is relied upon to make a reasonable effort toward making the sacrifices that will lead to victory. Think less of your own needs and think more in terms of how you can make your client successful.
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- ERIK CAGLE
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