Whose Best Interest Is It, Anyway?
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This sort of shabby treatment just doesn't fly in the graphic arts business. Your clients are increasingly seeking the complete service package—all products and services under one roof—and because of it, they want to reap all the possible cost savings that can result from such a relationship.
Could you possibly imagine altering your previous contract proposals to include even less than its predecessor? Imagine raising your fees while still using antiquated equipment, with a manufacturing facility that strongly resembles the contents from someone's garage? Imagine doing all this, and maintaining the client?
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- ERIK CAGLE
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