Hot Markets Update — Summer Hot Spots
Three non-seasonal sectors are making impressions. Computer software ($434B, +23 percent; with $11.1B to print, +13 percent) is concentrated in networking and mainframe computing ($3B to print, +35 percent) and complex support software and maintenance for mobile and other wireless devices. This convergence with telecommunications ($1.02T, +9 percent; with $8.7B to print, +4 percent) and entertainment ($711B, +9 percent; with $5B to print, +1 percent) is compelling for our medium.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org