Hot Markets Update — Summer Hot Spots
Fall fashion ($567B, +12 percent; with $8.7B to print, +1 percent) and personal care ($360B, +4 percent; with $6.8B to print, +5 percent) are seasonal buyers of heatset web ROP and inserts, sheetfed packaging, and both digital and screen printed POP/POS.
Freight/logistics ($624B, +9 percent; with $4.8B to print, +65 percent) traffic peaks in the fourth quarter. Chase after packing materials, business forms, fleet graphics, stamps and, in the most growth, large-format digital and screen mobile advertising.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org