Hot Markets Update — Summer Hot Spots
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Also in the state of play is gambling/wagering ($797B, +7 percent; with $4.9B to print, +22 percent). The impaired economy is lucky for casinos, lotteries—and printers. Record demand for slot machines and the OEM screen-printed components, large-format digital POP/POS at hundreds of new locations, and robust personalized direct mail loyalty programs are the best bets.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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