Hot Markets Update — Summer Hot Spots
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The remaining 10 largest economic categories are declining in print demand. Publishing/non-newspaper ($108B, -3 percent; with $15.4B to print, -2 percent) and banking/insurance ($3.2T, +7 percent; with $13.4B to print, -15 percent) remain the largest buyers, but both are challenged.
The only bright spots, respectively, are juvenile/adult trades (+4 percent) and retail banking commercial print (+10 percent).
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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