Hot Markets Update — Summer Hot Spots
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Launches of products and services are print-intensive, and the sales connections have to be made six months or more before introduction. That’s now—because November is show time. There are rapidly increasing numbers and varieties of mobile devices and connectivity methods beyond cellular. Online help, graphics cards for games, streaming video, mobile banking, sales transactions, flash ads, etc., are driving these categories.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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