Hot Markets Update — Summer Hot Spots
Beyond summer seasonals are five autumn demanders, plus one that comes around every four years like the flu. Elections/federal and local will have more than $1B in print heading for landfills the second week of November.
Higher education ($151B, +7 percent; with $3.2B to print, +7 percent) is responding to the astonishing loss of students to proprietary schools. Marketing 101 is now on the action curriculum, and printers have to get back on campus with recruitment solutions.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org