Hot Markets Update — Summer Hot Spots
Beyond summer seasonals are five autumn demanders, plus one that comes around every four years like the flu. Elections/federal and local will have more than $1B in print heading for landfills the second week of November.
Higher education ($151B, +7 percent; with $3.2B to print, +7 percent) is responding to the astonishing loss of students to proprietary schools. Marketing 101 is now on the action curriculum, and printers have to get back on campus with recruitment solutions.
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org