VDP Supplement: Keeping Mail Relevant
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Erik Cagle
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What Customers Do with Mail
How do (end users) handle mail? When do they look at it and how much time do they spend with it?
Those are some of the questions Mastervich will pose to attendees. The USPS has commissioned about a dozen research initiatives through third-party experts in the field of direct marketing, including Baltimore-based Vertis. The research gets at the heart of what becomes with the mail when the recipient takes it from the mailbox to the house.
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Erik Cagle
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