VDP Supplement: Keeping Mail Relevant
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Erik Cagle
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A major advantage to the 4CB is that it keeps costs down for both mailers and the USPS with improved automation.
“The post office is helping mailers understand where the mail is, how it’s moving through the system and how they can integrate their marketing programs with the delivery of mail by knowing when it’s going to be delivered,” Mastervich says. “The buzz word today is integrated marketing, and people can see mail work within that approach.
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Erik Cagle
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