VDP Supplement: Keeping Mail Relevant
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Erik Cagle
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“We’re taking barcodes to the finest level that we can in terms of making them so intelligent that there’s embedded information for marketers and we’ll help them track their mail pieces through the postal system, if they want to go that far.”
Address Management Service Products
Roughly 12 percent of addresses that the USPS encounters has some kind of problem. He will highlight some of the 44 mailing solutions offered by the USPS. They include:
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- People:
- David Mastervich
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Erik Cagle
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