VDP Supplement: Keeping Mail Relevant
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Erik Cagle
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Mastervich and the USPS are bullish on the future of direct mail, pointing to a survey by research analyst Robert Cohen that forecasts continued yearly growth in the 5 percent to 6 percent range.
“We think it has a lot to do with the idea that variable data printing is sending the right messages, and consumers are reacting to it positively.”|||
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Erik Cagle
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