VDP Supplement: Keeping Mail Relevant
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Erik Cagle
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The technology of digital printing has made mail more powerful, according to Mastervich, who points to case studies detailing how companies are doing very good customer segmentation and driving more profitability and higher revenues by targeting the right recipients with the right messages. And what is really drawing in more VDP clients is the dwindling cost of variable data printing and the affordability of gathering customer data, which carries a much higher response rate than non-targeted direct mail campaigns.
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Erik Cagle
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