David Mastervich

A POPULAR credit card company’s advertising campaign wants to know: “What’s in Your Wallet?” Well, the U.S. Postal Service (USPS) has asked a number of questions along the lines of “What’s in your mailbox?” And some of those answers are providing powerful tools that will be of benefit to the partnership circle of the USPS, the printer and the direct marketer. David Mastervich, account management sales specialist with the headquarters sales group for the USPS, will deliver the keynote address on keeping mail relevant at next month’s PIA/GATF Variable Data & Personalization Conference. With a plethora of tools designed to make the mailing