VDP Supplement: Keeping Mail Relevant
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Erik Cagle
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David Mastervich, account management sales specialist with the headquarters sales group for the USPS, will deliver the keynote address on keeping mail relevant at next month’s PIA/GATF Variable Data & Personalization Conference. With a plethora of tools designed to make the mailing process most effective and armed with some surprising data on who’s not only opening mail but utilizing it, Mastervich believes the variable data revolution will enable the mail stream to maintain its relevancy—and allow the mail to increase its effectiveness.
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Erik Cagle
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