These 20-Under-40 Up-and-Coming Printing Industry Executives Share Their Success Stories
The position came right into the wheelhouse of his skill sets.
"I am a technical creative," Cirigliano says. "I have the ability to solve problems and find creative solutions for them quickly. I have the skill sets of an IT person, the creativity of an artist and the ability to see the forest through the trees when it comes to business.
"I am also very good at reading between the lines of what customers want and have a firm understanding of the human psychology of mass-media advertising."
The top leadership at DLS—owner Bob Hakman and CEO Jim Kersten—have been extremely influential in Cirigliano's development. "Although I did not have many contacts in the printing industry then, looking back now, I am honored to have learned from two guys who have been very successful in the business and have introduced me to so many great industry people," he adds.
Cirigliano defines success as feeling that electric jolt of excitement about what you do, sticking with what matters through hard times and living a life you can feel proud of in retrospect. "My job is to make others succeed, so I know I am doing a good job when the business is doing well. I push myself constantly to learn new techniques and new ways to approach an issue," he says. "Everything in the marketing industry has a shelf life so there is always a way to improve upon what you already have. After you finish something you go back and analyze what you did, get feedback, leave emotions out of the mix and make any changes necessary for the better of the company."
Aside from his work, Cirigliano has an impressive list of interests, ranging from scuba and sky diving to camping, exercising, painting, sculpting and boating. An admitted science geek who works with online think tanks on how to develop new products and ideas in open forums, he also loves to try new, exotic foods from around the world. Ancient world history is another one of his fascinations.