These 20-Under-40 Up-and-Coming Printing Industry Executives Share Their Success Stories
James Cirigliano, 36
Vice President of Marketing
Diversified Labeling Solutions
Of all the under-40 candidates who found their way into the printing industry, James Cirigliano may have taken the most scenic route, so to speak. Prior to joining Diversified Labeling Solutions (DLS), Cirigliano spent 14 years in video production and animation. He became a lead 3D animator, working on TV commercials, corporate videos and music videos.
Through a number of different advertising agencies, Cirigliano provided various projects for recognizable brands such as Disney, Ford, McDonalds, Chevy, Veggie Tales and MTV. In fact, he was given a special achievement award for his work with Ford on its now-iconic "Built Ford Tough" campaign. Cirigliano won a number of Telly and AVA awards for his work and even started his own animation company, which helped launch him into the world of independent films.
As much as he loved animation, it took a toll on him personally. "Being in the film industry is very time demanding and I found myself traveling more than I was home," Cirigliano notes. "This was not going over well at home with the wife. I needed something that would give me a little more normal of a schedule.
"I had done some 3D models for print before and liked doing that as a change of pace. Since I had done some work in the past for Diversified and really enjoyed working with them, I asked them if they needed some help full-time. Next thing I knew, I was the director of marketing at DLS."
Cirigliano chose DLS because he relished the challenge of creating a branding and marketing program. Since he needed to create everything from the ground up, Cirigliano was excited about the opportunity to put his own signature on it.