These 20-Under-40 Up-and-Coming Printing Industry Executives Share Their Success Stories
White, a 2000 graduate of The University of Texas, where he picked up a degree in economics, had thoughts of going into finance. But the desire to join the family business was strong, as White's father was extremely encouraging about the notion. Since Taylor White had worked there during summers at UT, the move was seamless.
He began his tenure as a business development manager, where he conducted R&D for new target markets. In 2002, White became a national account executive, a post he held before getting elevated to vice president of sales and marketing in 2008. He moved to New York in 2010 to open a sales office there before moving back to Dallas to take over as president in June of 2012.
According to White, his greatest managerial assets revolve around sales and marketing strategy. "One of the things I've done to modernize our business is to elevate the responsibilities of my senior management team and to enable them to become leaders for their divisions, rather than working managers who are too heavily involved with day-to-day problem solving," he says. "This has allowed us to accomplish a great deal of change in a short amount of time. The changes we are making include implementing Lean philosophy throughout our company, changing our company branding, updating and fully implementing our ERP system, and developing a target marketing plan."
Not surprisingly, White's father (John) wielded the greatest impact on his professional life. An intellectual man who analyzed all possible outcomes in the decision-making process, John White also boasted a great deal of patience and humility.
"He cared deeply for the people in our company," White says of his father, who passed away in January of 2013. "I learned by watching how he managed our business for years and I try to fill those big shoes every day."