The Average Chief Marketing Officer is Replaced After Two Years: Why That’s Great News for Printers
PrintForecast Perspective
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It’s not always great news, but it certainly can be. The industry has been advised for many years to concentrate its selling efforts outside corporate purchasing departments and go directly to marketers and communicators. This can be a problem as executive recruiting firm Spencer Stuart reports that the average tenure of a Chief Marketing Officer is now only 23.2 months. The rule of thumb, in my experience, has been that it takes six months for a new executive to become familiar with their environment, a year to accurately diagnose problems with all of their subtleties and implications, and eighteen months to show progress. Five months later it seems, they are gone.
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