The Average Chief Marketing Officer is Replaced After Two Years: Why That’s Great News for Printers
PrintForecast Perspective
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There are many problems with this, of course, but we’ll limit the discussion to how it affects printers and the content development and production businesses. First, if you are a new vendor, it takes considerable time to start the selling process of introducing your company and breaking down pre-existing business relationships to induce them to try your offering. Sometimes you have to wait until current suppliers fail before you get your own opportunity to work with that client. (Reminds me of the old saw about the bad sales rep who said “I’ve never messed up one of your orders. All I want is a chance.”)
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