The Average Chief Marketing Officer is Replaced After Two Years: Why That’s Great News for Printers
Marketing is supposed to be a long-range strategic activity that permeates an organization. Yet, with the average CMO tenure at less than two years, it is clear that marketing is far more tactical today. Print is a superb tactical medium. Printers who actively participate in the transitional changes when a new CMO arrives can have a significant advantage over competitors who do not. And, since that CMO may leave for a new position in two years, that former CMO may take the proactive relationship that was created to their next assignment. In that case, what you do today is preparing you for a new relationship two years from now where you’ll never have to make a cold call. And if you’re having trouble getting into a company today... don’t worry, that person will be gone, on average, in 23.2 months.