The Average Chief Marketing Officer is Replaced After Two Years: Why That’s Great News for Printers
PrintForecast Perspective
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All of these questions can only be answered when the printing business is viewed as an expert in these areas. Competence in graphic communications has to extend well past the production floor for the printer to be viewed as a credible advisor in these matters. Value-added is not a task performed for an extra fee; value-added is an established mutually profitable relationship between peers.
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