The Average Chief Marketing Officer is Replaced After Two Years: Why That’s Great News for Printers
PrintForecast Perspective
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Why is short CMO tenure “good” for the printing industry?
It’s only “good” if the opportunities that are created are taken. There is intense pressure on new CMOs to perform and have early successes. They need ideas. They need a mix of continuity from the prior office-holder, and they need to stop things that were no longer working (which is presumably why the prior CMO was replaced). Most of all, they need to have a measurable, almost immediate, positive impact on their company’s sales volume.
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