The Average Chief Marketing Officer is Replaced After Two Years: Why That’s Great News for Printers
PrintForecast Perspective
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A change in CMO is often the precursor to a change in ad agency, public relations firm, and the company’s network of freelancers. How well do you know those resources? Can you recommend new ones for the fresh CMO to consider?
Finally, a change in CMO often means a change in media. How equipped is your company to discuss the use of print? . . . how print works with other media? . . . new uses of print? . . . effectiveness of print? . . . the ROI of print? Can you supply the links to non-print media that the company may need?
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