Taylor Publishing -- Capturing Memories
"The new presses have really increased our production throughput and our makeready efficiencies," he reveals. "And since we were Komori America's first Super Perfector installation, they were with us every step of the way. Operator training and service were outstanding. We experienced very little downtime through the whole process. It was a big move for our company."
Last year was also significant in terms of investment on the prepress end, with Taylor installing a new Creo Trendsetter computer-to-plate system and the Prinergy PDF-based workflow solution.
"It was a pretty bold move for a company with the seasonality that we have—a peak season that pretty much makes or breaks our production year," Cheney relates. "About 60 percent of what we do is delivered in the spring season. We put all of our eggs in that basket."
With the shift in equipment capabilities—adding a digital prepress workflow and the perfecting presses—Taylor was able to launch its Spectra brand of full-color yearbooks at an affordable price level. Augmenting the finished product is a litany of merchandising options, including Smart Pay, a customized direct mail and e-mail marketing campaign that utilizes a given school's colors, logo and sales message. Buyers can purchase yearbooks online, by phone or mail, and can pay via an installment plan. In addition, a back-end Website gives advisors the opportunity to track sales in real time.
Taylor Publishing also provides self-marketing campaigns for its clients, which includes posters, table tents, direct mailers, post cards, t-shirts and cafeteria tray liners.
"Our comprehensive program brings people and technology together," Cobb states. "We do more than just print yearbooks. We make them easy. We make them educational. We make them unique. And, most importantly, we make them fun."