Taylor Publishing -- Capturing Memories
"It is refreshing especially when you consider that each (school) is trying to be special and unique. Each yearbook committee wants to set themselves apart from the ones that came before them. It's a challenge that keeps us on our toes, and that's a very rewarding experience."
The experience is given a helping hand by Taylor's own desktop publishing application, called Elite Vision, designed specifically for creating yearbook pages that are PostScript capable. The proprietary solution simplifies the desktop publishing aspect, with templates and features that speak to the specific needs of creating a yearbook.
Taylor accepts most file submission software, including QuarkXPress and Adobe PageMaker and InDesign files. PageMaker is the most popular of the non-Elite applications, and Taylor offers a series of plug-ins called YBPro! for schools that choose to go this route.
Providing high-quality educational resources that complement a faculty advisor's curriculum enables Taylor Publishing to distinguish itself from fellow yearbook printers, according to Mike Cobb, yearbook product manager. Education, he says, is where their customer's experience starts.
Students and advisors participate in a variety of Taylor training events and workshops, covering everything from themes and page layout to photography and printing technology, according to Cobb. A series of unique advisor development seminars provide continuing education for both new and experienced faculty advisors.
"In the classroom, clients have access to printed and online resources like our award-winning Student Advising Materials (SAM) to help them create dynamic, well-rounded lesson plans.
"TaylorTalk, our quarterly yearbook magazine, has highlighted staffs, guided advisors and editors, and showcased the newest trends for more than 50 years," Cobb adds. "And our design annual, the 'YearbookYearbook,' showcases hundreds of successful themes, covers and design ideas from across the country."
|Two four-over-four Komori Lithrone 440 Super Perfector (SP) presses have helped to shorten makereadies and boost color yearbook production rates at Dallas-based short-run printer Taylor Publishing.|
Helping student yearbook staffs create lifelong memories is just part of the Taylor Publishing success story. Taylor stepped up its hardware arsenal in early 2002 with the acquisition of a pair of four-over-four Komori Lithrone 440 Super Perfector (SP) sheetfed presses and an eight-color Lithrone 840. According to Bill Cheney, Taylor's vice president of manufacturing, the presses did the best job of addressing the printer's primary needs for multiple colors, heavy ink coverage and short run lengths.
"We also chose the Super Perfectors because there is no marking, which enables us to deliver high-quality printing," Cheney says, referring to the fact that, unlike typical perfecting presses where sheets are gripped on both ends, the SP grips the sheet on one end only throughout its passage from feeder to delivery. The SP presses allow printing on both sides of the sheet in a single pass, with no flipping of the sheet, for complete one- pass, two-sided printing.