Bill Cheney

By Erik Cagle Imagine the phone rings and it's a potential customer. This person wants a short run of books, but has never purchased printing before and knows nothing about the process. Nor does the client have any background in publishing. It's a single print job with no follow-up editions. This customer isn't exactly sure what he/she wants, but it should be memorable enough to please readers. Oh, and your customer is a group of teenagers, accompanied by an advisor. And, in a year, those teenagers will be replaced by another group of kids with absolutely no background in publishing. Now, imagine that

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