SPECIAL REPORT VARIABLE DATA PRINTING -- 1-to-1 Drives Campaigns
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Due to the complexity and precision of variable data jobs, Rapp Collins is very demanding of its digital print vendors. Williamson has qualified a handful of printers and triple bids out all VDP jobs, regardless of whether they're ad hoc or continuous work. With an ongoing program, Rapp Collins needs the stability of a yearly contract.
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- People:
- Rapp Collins
- Robin Williamson
- Places:
- Arizona
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