SPECIAL REPORT VARIABLE DATA PRINTING -- 1-to-1 Drives Campaigns
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It is more expensive than conventional printing, and there are some compromises that need to be made, such as size, she adds. "Most importantly, that client has to have a product or service that can absorb the slight increase in cost per piece. They get the value on the back end, when they're increasing sales or services. You have to be able to provide that ROI to them. Otherwise, it doesn't work."
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- People:
- Rapp Collins
- Robin Williamson
- Places:
- Arizona
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