SPECIAL REPORT VARIABLE DATA PRINTING -- 1-to-1 Drives Campaigns
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The results have been astounding, according to Williamson. This campaign mails on a monthly basis and, each month, Rapp Collins pores over the sales analysis. The agency has helped its auto client exceed a very aggressive ROI by almost 100 percentage points. Rapp Collins has created similar VDP programs with other clients, both in the automotive and entertainment industries.
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- People:
- Rapp Collins
- Robin Williamson
- Places:
- Arizona
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