Rapp Collins

Robin Williamson might have needed to get past some old preconceptions, but now she is completely on board with the art of variable data printing (VDP). It was just three or four years ago when Williamson—the director of print for the Dallas office of Rapp Collins, one of the largest direct marketing agencies in the world—was up to her eyes in conventional printing. But a creative director from the agency had just returned from a digital conference in Arizona, raving about the wonders of digital printing incorporating personalization. Williamson, a seven-year veteran of the company, was a little skeptical. But given what she'd heard