SPECIAL REPORT VARIABLE DATA PRINTING -- 1-to-1 Drives Campaigns
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
While Williamson did not have any hard figures, other experts note that a typical response rate is 3 percent to 5 percent for a for a static direct mail piece with little to no personalization. By contrast, response rates of 20 percent to 25 percent have been realized from VDP-based programs.
"VDP isn't for every one of our accounts," Williamson cautions. "We look at a client's business model to find out what they want to achieve from their direct marketing efforts. We do a lot of focus groups—really look at the companies before we approach them or design a program for them. If we don't feel it's right for them, we won't take them down the (VDP) path."
0 Comments
View Comments
- People:
- Rapp Collins
- Robin Williamson
- Places:
- Arizona
Related Content
Comments