SPECIAL REPORT VARIABLE DATA PRINTING -- 1-to-1 Drives Campaigns
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Hitching a Ride to VDP
Rapp Collins, which celebrated its 40th anniversary this year by being ranked No. 1 for direct marketing agencies by Ad Age magazine, came into its own on the VDP landscape two years ago when it landed a critical automotive account. The result was a brilliant one-to-one marketing campaign that relied on a deep level of personal information. Thus, the agency not only put its creative skills to the test, it made Rapp Collins develop talented data engineers.
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- People:
- Rapp Collins
- Robin Williamson
- Places:
- Arizona
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