Printing Is His Platform --DeWese
I have to write at least 1,200 words, 40 to 50 paragraphs and 100 or more sentences in one of my columns. No baseless one-liners for me. Attila the Editor won't let me get away with anything that easy.
Let's see. What if printers ran their marketing like the Presidential candidates? You could say things like, "Demon Litho is guilty of ghosting, dot gain and is out of register by at least four rows of dots." You could instruct your salespeople to say, "Rascal Label's pressroom crew is always drunk. They're late 100 percent on all jobs." You could also pronounce, "Scoundrel Printing is a price-cutting prostitute who will kill you with AAs."
You could eliminate the equipment list from your capabilities brochures and Websites, and instead use the space to attack your competitors with one-liners.
But, you say, "Oh mighty Mañana Man, you've told us that knocking the competition is unbecoming and wrong." You are correct and it's unbecoming and wrong for Presidential candidates or any candidates, for that matter.
Who Is Qualified?
No one is really qualified to run the richest nation in the world. Wouldn't it be more pleasant to hear them talk about how they might be semi-qualified to run the country and talk about what they might TRY to do if elected? Then just stand back and let us voters decide how to vote. This sound bite attack strategy is teaching our children a horrible lesson. Many adults are still children and they're learning the same bad lesson. Presidential candidate bashing is probably the model for spousal abuse.
I hate one-liners and sound bites. They insult my intelligence. Do you really think one President's policies have led to all the jobs that have moved abroad? No President can control supply and demand. No President can stem the inevitable, immutable tide of Alvin Toffler's Third Wave of economic change. America is moving from a manufacturing economy to a service economy and no President can stop that. Just look at our industry. Could a President have stopped the digitization of prep and pressroom? That technology cost people their jobs. Where are all the strippers that used to stand over light tables in your plant?