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They are marketing when they speak. Selling themselves. They've got many topics to talk about, including the war on terrorism, the war in Iraq, taxes, the economy, education, social services, foreign policy, domestic policy, ad nauseum, ad infinitum, etcetera, and etcetera. The biggest topic available to Presidential candidates, however, is the other guy—the opponent. More specifically, the topic is the demonization of the opponent.
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