Kantar Media Reports FSI Coupon Activity Increased 7.2 Percent in 2010
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In 2010, Non-Food categories distributed more than 173.4 billion coupons, up 8.1 percent versus a year ago, driven by the 11.8 percent increase within the Household Products area. Food categories distributed 118.7 billion coupons, representing an increase of 6.0 percent, led by the 3.3 percent increase for the Dry Grocery area. Eight of the nine areas defined by Kantar Media reported increases in Coupons Dropped during this period with Other Packaged Goods being the only area with a decrease in 2010 versus 2009.
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