Kantar Media Reports FSI Coupon Activity Increased 7.2 Percent in 2010
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“Consumers continue to look for FSI coupons as part of their value-seeking behavior in response to the ‘new-normal’ economy. Additionally, marketers continue to use FSI coupons to deliver advertising impact, influence consumer behavior, and secure retailer distribution and merchandising. Finally, retailers continue to increase their participation in FSI promotions as a way to drive trips, transactions, and profits,” said Mark Nesbitt, President, Kantar Media Intelligence North America.
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