Kantar Media Reports FSI Coupon Activity Increased 7.2 Percent in 2010
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Additionally, manufacturers are increasing the value of the offers being delivered to consumers in both the Non-Food and Food segments. Weighted Average Face Value (WAFV) for Non-Food increased 11.7 percent to $1.93 and was combined with a 0.1 point increase in Multiple Purchase Requirements (MPR) resulting in Weighted Average Face Value Per Unit (WAFVPU) increasing 10.4 percent to $1.70. Similarly, WAFV for Food increased 1.9 percent to $0.99 and was combined with a 1.5 point increase in MPR resulting in WAFVPU increasing 0.7 percent to $0.74. These changes appear to be a response to economic pressures to increase the perceived consumer value of each offer relative to retail price.
Top FSI Product Types in 2010 (by Coupons Dropped*)
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