Kantar Media Reports FSI Coupon Activity Increased 7.2 Percent in 2010
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The top 10 product types based on Coupons Dropped accounted for 35.7 percent of all FSI coupon activity during 2010. Pet Food & Treats ranked first and increased 13.6 percent to distribute more than 14.9 billion coupons. Combination/Personal products (comprised of Personal Care brands which are promoted across multiple individual Personal Care categories) dropped to second place with a 13.7 percent increase to 14.8 billion coupons.
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