Kantar Media Reports FSI Coupon Activity Increased 7.2 Percent in 2010
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“As manufacturers and retailers work together to influence the shopper on their path-to-purchase, it will be important to monitor competitive promotion tactics, creative brand messaging, and retailer promotion alignment within FSI coupons.”
FSI coupon support was included as part of 344 new product introductions during this period, down from 388 during 2009. “FSI coupons continue to be an important advertising and promotion vehicle to create brand awareness and to incent trial purchasing for new product introductions,” added Nesbitt.
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